BP, a multinational oil and gas company, based in Atlanta, Georgia needed a fresh website design for desktop and mobile displays. The campaign was to introduce their Rewards Program for BP Credit and BP Visa® Credit cardholders. It was extremely important to stay close to their brand guidelines whilst maintaining their simple designs in greens and yellow. The idea of introducing their gas station photography into BP's design was a visual accent and success!
Print Mediums : Letters for PLCC (Private Label Credit Cards) and DC (Dual Cards)
Letter with Envelope Print Collaterals
An insert designed to answer any of BP's customer frequently asked questions (FAQs). This insert is sent along with the PLCC and DC Letters to all BP cardholders.